100 Effective SEO Tips And Strategies

The best Top SEO tips and Strategies: includes tools, tips and ways for search engine optimization.

Below are some of the great posts on SEO that includes, latest SEO strategies, helpful SEO tips, and talked about SEO tools.

SEO Strategies:

SEO Tools:

Social Media Strategy:

Internet Marketing & Other:

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5 Important Ways Google’s Updates To Its Search Algorithm Will Impact Webmasters

Google is intent on becoming more than just the largest search engine provider. They have been constantly updating their search engine algorithm to make it an even more powerful tool for end users. The biggest of the updates released in 2013 called Hummingbird, updated their core indexing algorithm. This has changed the way search engine results are provided.

Here are five important ways this will impact webmasters and how they should respond:

1.    Webmasters will no longer have access to keyword data for site visitors originating from Google

Google has been in the process of securing all organic searches conducted on its search engine. This process is intended to culminate on 14November 2013. The result will be that all keyword data will become ‘not provided’ to the webmasters who have been using it to customize their SEO strategies.

Best response

The days of lazy SEO tactics are soon coming to an end. While there are ways to get around the ‘not provided’ issue, it will soon become impossible to access this data. The only way to effectively respond to this will be for webmasters to focus on creating content that actually meets consumer needs instead of just customizing content to meet keyword rules.

2.    PageRank data is no longer available

PageRank data has not been updated since February and this is causing a lot of concern amongst webmasters who have come to rely on it. There are well founded indications that Google intends to drop PageRank entirely.

Best response

Google intends to use more accurate measurement tools to determine the value of a page to the consumer. They are going to use the Authorship tool on Google+ and user reviews to determine the value of a website. Webmasters need to use Google+ Authorship to build credibility and show relevance of their content.

3.    Conversational searches and Google Now

Google Now is a tool that is designed to deliver desired content in a simple and easily accessible format to the end user. Conversational searches are Google’s implementation of semantic search tools into their overall algorithm. The impact of these two is that Google search algorithm is now more keenly focused on value of content as opposed to simple compliance with SEO rules.

Best response

Webmasters would do well to abandon approaches that are focused on SEO tactics. They need to create content that provides the content that the end users desire instead. This means that they should create content that answers specific consumer questions. The best content will now be that which is user friendly and not just search engine optimized.

4.    Local availability for product listings

Google’s latest local update has increased the importance of geo-location data in online business listings. They are now combining data from Google Maps, Google+ local business pages, internet business listings such as Yelp, and Google Carousel to provide better location specific search results.

Best response

Webmasters need to provide Google with the latest data on location through Google+ local business pages, internet business directories, social media, and on their own websites. It is also important that webmasters they provide updated photos for Google Carousel.

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4 Ways To Take Advantage Of Google’s Hummingbird Update

Hummingbird is less of an update and more of a major rewrite of their main search and index algorithm. This update is meant to provide the end user with a more intuitive search experience. It is targeted at providing search results that are more accurate by using semantic search mechanisms. Semantic search mechanisms focus on the meaning of words rather than simply matching keywords in search phrases to existing content. In simpler terms, Google is trying to create a search engine algorithm that will enable them to provide answers to queries the same way a friend would when asked the same question.

Webmasters can take advantage of the Hummingbird update to generate increased organic traffic for their websites that is provided they know how. Here are four ways to take advantage of Hummingbird.

1.    Create content that addresses actual end user questions

Hummingbird is designed to provide the end user with access to SERPs that answer conversational queries. In other words, Google wants to cater to questions like ‘where can I buy a custom motorcycle?’ as opposed to just providing results for ‘custom motorcycle’. The best way to use this to your advantage is to rework your content to answer these questions.

Note: Google monitors for tactics used to try and game their algorithm so avoid changing your entire website into a big Q&A or FAQ. Hummingbird will look for websites that answer consumer queries rather than just employ keywords strategically.

2.    Adapt your content to the long keyword format

For a long time, search engine algorithms favored shorter keywords. For example, ‘custom bikes’ was considered much more effective than ‘classic customized bike designer’. However, Hummingbird is changing this. Long keywords are more effective at delivering accurate SERPs.

The result of this is that websites that are able to effectively deploy long keywords provide better content for indexing. Google is therefore able to rank these sites higher as their content is seen as being more relevant to the consumer.

3.    Importance of authorship

Authorship has become quite important in the context of SERPs and online presence. Hummingbird is designed to monitor authorship as a mark of credibility, reliability, and influence. Content with clear authorship is less likely to be spam or stolen and will therefore be ranked higher.

Take advantage of this by using Google+ authorship for all the content that you create. This will increase your credibility and relevance on SERPs.

4.    Use Google’s proprietary products

Hummingbird shows a clear favoritism of Google’s proprietary products such as Hangouts, YouTube, and any other products created for content distribution. For example, consider a powerful product such as Hangouts. One can use this product to create videos that provide the end user with content that is informative, relevant, entertaining, and best of all interactive.

It is time that webmasters learned the options that Google has provided them with through their proprietary products. While good copy is important, webmasters are going to have to incorporate more content distribution channels in their overall SEO strategy. Hummingbird is designed towards a holistic approach to content distribution.

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Reasons Why Social Media Should Be Included In Your Medical Online Marketing Campaign

Many practices interested in utilizing medical online marketing techniques tend to shy away from social media. Here are the top five reasons why you should have social media prioritized in your medical online marketing campaign.

 <> Increased search engine visibility: Research has shown that over three quarters of patients use a search engine when looking for a medical facility. More and more people are using the internet to check for reviews and client feedback to determine if the services offered would be suitable for them. The major search engines use data from all types of internet sources including social media, blogs and forums. By having a strong social media presence, you will ensure that your online reputation is well established and encourages new patients to arrange a consultation.

 <> Utilizing the large numbers of people on social media: Studies have documented that almost everyone on the internet makes use of social media to one degree or another. While many people are not using all of the different platforms, the chances are your potential patients have access to at least one form of social media. This means that by omitting social media from your medical online marketing approach, you are missing a vital aspect of building relationships with existing patients and potential clients.

 <> Advertising positive reviews: It is indicated that over a quarter of patients will share their health care experiences on the internet. Many people have become very comfortable with the internet and are happy to provide feedback. This may take place on review sites or forums, but it is also likely to be placed as a comment on your social media pages. This allows you to actively engage in interactions for feedback, which will permit you to improve your services and strengthen your online reputation.

Social media platforms provide an excellent forum for your target population of patients. Patients are looking for a way to share their personal experiences and feel in control of their health services. By utilizing social media properly, you can take a more proactive approach to your medical online marketing, building up a strong brand, encouraging dialogue and establishing your reputation as a facility who cares about the opinions and comments of patients. By managing your social media, you can ensure that you develop an excellent reputation and increase your ranking in the major search engines. This will assist you in increasing referrals and new patient consultations.

Get Social – The Four Pillars

Marketing in the last decade has changed by leaps and bounds. If you consider the changes in the last two decades the landscape is unrecognizable. In the span of twenty years the rise of the internet and social media has dramatically altered how marketing programs are devised, implemented and monitored. Social media services by any good company can provide a consistent online presence with measurable results.

The Four Pillars

The idea that the internet and social media has taken over the marketing landscape is new to most business owners. Although online marketing needs to be a part of every businesses strategy, traditional media should be included as well. This article deals with your presence online and its four pillars: websites, search engine marketing, search engine optimization and social media marketing, collectively known as digital marketing.

Websites

First you might ask why we are discussing other aspects of services instead of just social media services. The reason is that a true presence online is built around a consistent presence in as a many forms of online marketing as possible and integrating those mediums to refer to each other to leverage each one’s strengths. A website today should not be a massive thousand page undertaking, unless of course you are an ecommerce business or other major enterprise. For most businesses the website will highlight services or products and act as a home base of general information for consumers or clients.

Search Engine Marketing

SEM is the idea of purchasing ads or placements within search engines to gain traffic to a desired website. Most companies can gain significant traffic to their website, if their budget is large enough, especially in competitive categories. The largest example is Google Adwords which provides advertising space for relevant searches.

Search Engine Optimization

SEO is the service that optimizes your website, Adwords program or social media profile for placement in the organic search results of search engines, the non paid search results. This process is complex and can include multiple steps to ensure the coding of the website, its content, and linking is available to increase relevancy within a search engine.

Social Media Marketing

The largest growing sector of digital marketing programs include increasing large efforts at gaining traffic, followers, likes and engagement on the largest social media platforms including Facebook, Google+, Twitter, YouTube, Pinterest and LinkedIn, usually referred to as the Big 6. Social media services refer to the multitude of opportunities for advertising, marketing and public relations campaigns available through these new interactive and engagement platforms.

Advertising – is the ability to place demographically specific ads within the Facebook Insights program, YouTube ads, or LinkedIn ads and are paid advertising components.

Marketing – includes ways to market product or services directly to an engaged audience. This differs from simple advertising as consumers expect an interactive and educational experience that focuses on topics, tips or advice instead of specific products and services. The right marketing campaign can still refer to products and services if done right.

PR campaigns have skyrocketed through the use of micro blogging on Twitter or visual blogging on Pinterest or video blogging YouTube. This enables a specific message to be aimed at specific demographics in order to engage and sway public perception.

Social Media Services need to be an active part of any overall marketing plan and should comprise a growing portion of the plan, as its growth continues to outpace all traditional forms of advertising.

5 Tips for SEO-PR with RSVP

We all have a secret angst over acronyms. Here is an offering of a string of them: SEO-PR w/RSVP. As bothersome as it is, this is at the root of 21st century public relations.

For baby boomers, the world of search engine optimized (SEO) public relations may take a leap of faith that this is really a viable world making viable profits when what they are used to is the PR equivalent of an invitation with an RSVP. We hope the consumer is sufficiently impressed with the PR campaign to respond with interest to see more.

For younger professionals, it is as natural to scan a QR (quick response) code (the square, matrix bar code looking curiously like a close-up black-and-white bitmap image) with a smart phone as it was for baby boomers to send and receive the RSVP invitation by snail-mail.

Here are 5 tips for search engine optimized public relations with répondez s’il vous plaît immediate response:

1.    Establish and use optimum keywords/phrases in the PR campaign to lead ready-to-buy customers back to your website, blog or social media page. Use keywords that will accomplish the above, but that are also search words/phrases consumers are most likely to use.

2.    Use these keywords/phrases a minimum of three times each in a PR document, however, they should not consist of any more than about 2 percent of the total PR content. Over enriching the PR content with keywords/phrases may accomplish the exact opposite of intent. Search engine algorithms are becoming wise to excessive keyword-packed content in the attempt to increase traffic. They are responding by penalizing abusers with lower ratings.

3.    Use hyperlinks sparingly. Over hyper-linked content is also search engine-scrutinized and it is frustrating to readers. Also pay particular attention to excessive use of mouse-over links. They are also frustrating to readers who are active mousers. However, make sure there is a link to your website home page and include http:// in the URL.

4.    Unless you are launching a major new campaign, keep interim released content short; 300 to 500 words. If the content is rich with interest (real features and benefits: why do I need your product and brand?), hooked customers will link to more information. If it is dry with specifications, you attract techno-geeks, but that does not describe the typical customer.

5.    Be sure the page(s) on your website, blog or social media have the exact keywords/phrases in the released content so that the linkage is consistent and relevant. A ready-to-buy customer is following breadcrumbs in hopes of buying bread. If they are suddenly faced with canned peas, their search just stopped. If you want to make relevant suggestions of accessories, the search might include leads to jam and peanut butter, but keep the bread prominent and 86 the peas.

Search engine optimized PR will assure that consumers respond with ready-to-buy attitudes that will convert to purchasing if your content leads them back to you and keeps their interest in your product brand until they are convinced your brand’s features and benefits answer their needs and wants.

The Need For Websites For Doctors In The Digital Age

Many customers are subscribing to the internet making the web a convenient way to get medical assistance from physicians. The internet is always operational making the physician doctor get progress about his key patients anywhere in the world. With a well designed and developed website the physician can avail information about the services he offers in various professional ways. In additional the physician can educate his key clients and strengthen relationships using the website.

Customized Health Services

A well developed web helps the physician disseminate health services and classify them so that customer can access them easily. For instance the physician will put the prescriptions about each disease in a unique site such that a client can get information faster by the click of a button. Information about malaria for instance can be put in a separate site making the customization of information possible and effective.

Website as a Marketing Platform

Websites have always been platforms where doctors can display the services they offer their patients. This enhances the overall clientele reach making this platform effective in advancing marketing strategies. With many clients accessing the web, the doctors can use this traffic to showcase their products and services. Clients can access information on medical charges and the working hours of a physician before booking an appointment with him. In addition the doctors also are able to upload case studies in a bid to market their skills further.

Competitiveness in Service Offering

The competition bar has been set high since clients rate services using global scales. Medical practitioners therefore need to adopt novel ways of tackling competition so as to enable them keep up with the global competitive force. With the rise of medical tourism, prospective clients have become so keen in identifying competitive institutions worldwide where they can seek medical attention at affordable costs. Online presence is vital if such clients are to be netted.

Informational Dispensation

The medical industry is wide and there is so much in terms of industry updates the public needs to know. Through websites, doctors have a channel of communication that can reach many people. Any trends in the market that the public needs to aware of can be posted on the doctor’s websites. In far as the medical field is concerned, doctors are considered authoritative and therefore any information that comes from them tends to be handled with the keenness that it deserves. Used this way, websites can become reliable sources of information for all while enhancing publicity for the doctors concerned.

The Importance Of Solid Small Business SEO Tools

If you are a small business owner, freelancer or an entrepreneur, then you know how important SEO tools can be for your company platform.  Properly implemented SEO can bring you the most traffic, while poorly implemented SEO can not only result in a loss of traffic, but can even cause penalties to be assessed by various search engines.  Here are a few basic of SEO that can help ensure that your business gets off to the proper start.

Keywords

The first part of any marketing strategy should be proper keyword research. The internet is a vast place, creating a solid foundation across all of your platforms such as in social media, content, and your paid marketing ensures that your website SEO strategy has the greatest chance of success.

There are several ways to go about researching keywords to use for your business. Google’s Keyword Planner is a great place to start. Setting up and then using this tool is simple, and best of all free. All you have to do is set up an Adwords account on Google and enter a few keywords that describe your product, service or business. This allows you to search the volume and competition level for the words selected. Depending on the popularity of your niche or product, the main words are often enough to generate high amounts of traffic. If you want to target a specific type of consumer, you can use variations or specific words that speak to your audience.

This is a great way to plan the words you will use on your main homepage or push page, but you can also use the tool to discover keywords to place on the rest of your website. Placing keywords in strategic places of every page of your website will increase natural traffic and encourage organic SEO visitors that will better convert to income generating consumers. For example, placing a keyword on your contact me page will help draw more visitors. Adding keywords to your blog page on your site will also help encourage potential clients to visit your pages.

Keyword searches often result in a large amount of results, exporting them to a spreadsheet will allow you to sort and save the ones that fit with your business model. Exporting them to a spreadsheet also allows you to view each phrase or word individually. You can then make notes to yourself about what pages the keywords would be a good fit for, or it can also be used to help plan content that revolves around the keywords.

Even with a small business SEO tool like a keyword creator, it’s possible to get stuck choosing good words that will drive organic traffic. In these cases, doing a bit of research on your competition is a great way to find out what is working for others that may also work for your business. You can do this manually, or use a simple tool like Moz Toolbar that allows you to see the SEO used on any webpage.

The Best SEO Strategies – July 2013

The internet is just like a gigantic phone directory. When you want something like a pair of shoes, you use Google to look it up. The results that Google brings up may be many, but you will more than likely choose the top 10 to top 5 websites that are listed. The websites that are listed toward the top of the search results got to be on top in a very special way called SEO, which stands for search engine optimization. You may be wondering how those website got to the top, but they actually got to be first b using the best SEO strategies.

Helping To Get Your Website Ranking Up

Ranking can make a difference in how visible a website is. People who search the web for certain goods and services really have no idea how tough it is to be a website in this day and age because there is so much competition out there. Some companies rely on a company that offers SEO services, but not everyone can afford to hire an outside source. When a company is thin on funds, they have to handle things on their own. Here are the best SEO strategies that some companies use to promote their website and to get their ranking up:

•    Using social media: Social media is turning businesses around from failing to fabulous. Modern day business people are not relying on old tactics of advertising in newspapers, magazines, or the yellow pages to get attention because now the World Wide Web can do things that those old ways of advertising can only dream of. A great example of an effective SEO strategy is to use Twitter. Typically, websites have links to social networks like Facebook, Twitter, Instagram, and Pinterest. Every time someone reads your website, then follows you on Twitter, and then retweets your tweet, they are spreading the word about your website to their followers, and then the chain of communication can keep going on and on. The more people that see your tweet, comment on it, and retweet it, your business is getting a lot of exposure that is so valuable that you could not put a price on it.

•    Co-occurrence: The old SEO strategy of using anchor text is now becoming obsolete and replaced with something a lot more effective. Co-occurrence is when your both your brand name and your brand keywords appear right next to one another. With the way that search engines are changing, co-occurrence is going to do more for you because of the fact that both names appeared next to each other, you will soon see your ranking go up in a natural way that is not going to look suspicious or contain a lot of spam.

The internet is not just for games, there are a lot of things that can be done on the web. In order to get a high ranking on search engines, businesses use the best SEO strategies. One of the best ways that a company can use search engine optimization is to use the web to its full advantage. The biggest thing on the web is social medial websites like Facebook and Twitter, and using the website will help a business get high on a search engine like Google.