If you know about Search Engine Optimization (SEO), you might be interested in buying SEO packages for your website to generate more leads. Lots of SEO company out there. So it is important to understand quality of SEO services. Without quality SEO services, your website could lose ranking from search engines soon or later. The most important part of SEO process is link building (Getting links from external website to your website). It is important to run link building campaign on monthly basis to achieve page one ranking. Here is some check list to determine quality of SEO services:
Automated Vs. Manual:
The first thing is to confirm how they will acquire external links to your website. If the offer includes automated link building processes, search engines could ban your website soon. The websites that allow automated links from their websites are usually of low quality. Generating massive links in short period of time is never a good strategy, because it does not looks natural. Search engines love natural links. A SEO Company could offer 1000 links for relatively small amount of fee. They use software application to publish a single article to 100s of low quality websites to get links from there. Or they could submit your website to thousands of website directories in minutes to get your website linked to many other website to gain popularity. This is surely not the right approach.
Linking Website Page Rank:
The easiest way to determine if the external website linking to your website has any value to your website, is by checking page rank of the external website. PageRank is an algorithm used by Google to help determine importance of a web page. Page rank is ranging from 0 to 10. A high quality or highly important page will have larger number. You can check page rank of a website using Google toolbar. If you find the linking website has a PR of 0, it has not much value compare to a website with page rank 5. If your SEO Company provides links from website that has a Page rank from 1 to 8, you may expect some good links. If an article directory has a page rank 3 and another article directory has page rank 6, it is better to get link from page rank 6 directories.
Lots of articles/blogs/PR would be written for your SEO campaign. Therefore, it is important to make sure the contents are unique and original and the provider is using copyscape.com type website to make sure the text didn’t match with other website content. It is also important to make sure that the texts have been written for human being instead of search engines only. Instead of requesting for sample articles, it would be a good idea to request link of their profile page on article directories, because they are publish articles here from long time, so you can get a complete picture of the content quality. To read more about the importance of content please read my article.