How To Make Your Website More Mobile-Friendly For Google

In today’s world of Smartphone’s, tablets, and various other devices for mobile connectivity, it is essential for people who search the web that the content they are searching for is displayed properly. Have you ever loaded a page on your phone only to be disappointed when you are unable to see it correctly? Mobile accessibility is becoming more important every day, and businesses who have not upgraded to platforms that support mobile devices are falling far behind the pack. Google has in fact issued warnings to site owners whose pages do not meet their requirements for mobile accessibility.

Why Does A Search Engine Care About The Design Of A Site?

Certain search engines become more popular over others because they return a higher rate of quality results to searchers. An obvious indicator of whether or not the results are quality is how relevant the search terms are to the site, and the numbers of other sources that have inbound links. This is no doubt important, but perhaps even more important is the experience a user has when they click on the link. If you have ever been stuck on sites with unreadable content then you will easily understand the importance of this.

Google understands the value of user experience and how important it is to be able to navigate easily through a site using a mobile device. In order to retain their share of the market they are determined to provide visitors with the best experience while searching possible. The more times that a link is clicked, the higher it will show up in search results.

Making A Mobile-Friendly Website

If you are uncertain whether or not your website is friendly to mobile devices, Google supplies a test tool for checking the mobile-friendliness of a site for free. It locates the issues and problems that may be stopping your site from displaying properly and explains how to fix them.

If you need to switch your site so that it is more mobile-friendly for visitors, there are several options that you can choose, depending on how old your site is and whether it was developed on a CMS system like Drupal or WordPress.

•    If your site is run using CMS, check to see if there is a module or plugin for achieving a mobile layout. As an example, WordPress comes complete with the plugin that they named WPTouch. It uses an alternative mobile theme to serve the site.

•    Direct your visitors to an alternative site for traffic using mobile devices. Although this can be expensive to build and maintain, it has the potential to offer the best interface.

•    The possibility exists for newer sites to be retrofitted with changes to the HTML code and the use of a new CSS3 style sheet. This would enable the site to have a responsive design that would automatically resize content so that it displays properly on mobile devices.

•    Redesign the site by utilizing responsive design framework such as 960 Grid System or Bootstrap.

The value of having accessible content available to mobile users will quickly become noticeable. It makes sense as an investment as well so that you will never lose sales, no matter what device the buyer is using.

Google And Twitter – Finding Tweets Quicker And Easier With Google

People who are looking for tweets by their favorite companies, friends, and celebrities currently must go through the process of logging into Twitter and working their way through the search box. Advanced search is helpful to narrow down your results, especially when you are looking for ones that are a little bit older. Archived tweets can be difficult to find though with the millions of tweets that are added in every day. Several websites offer onsite ability to look specifically for older tweets and they are free to use. Wouldn’t it be so much simpler if the search for tweets could be done easily and quickly? Now it will be possible thanks to Google’s new partnership with Twitter!

How this works

Previously when the search for tweets was done by a user in Google search, Google had to actually crawl Twitter’s site looking for matches to the search criteria. The search results that are currently returned show the profile for the user who posted the tweet. While you will still be able to see the user’s profile in results, the changes mean that the tweets will be indexed as well. The new deal that was brokered between the two internet giants will allow Google to have access directly to all of the tweeted tweets on Twitter. People who are looking to search for tweets from the users they are following will begin to notice the changes sometime within the first half of this year.

The boon for business

Businesses will likely see the most benefit from this new arrangement. With tweets showing up directly in the Google search results it is to be expected that they will gain more followers than ever before. Traffic will be driven to Twitter’s site much easier as well, meaning that marketing campaigns in real-time will see an increase in response from followers. What makes this great for people who are searching for tweets is that Google is going to receive instant access to the tweets that are posted by the more than 284 million active users on Twitter. If you missed a tweet from 10 minutes ago, you will simply be able to search it and it will show up right away since they have been indexed in real-time. This will save you the time that it takes to log into Twitter and search through your feed of “followed”.

Popular hash tags are also seen during the day while you are going about your activities. Companies who use Twitter are more and more adding hash tags into commercials, POS advertising, and signs and flyers. If you happen to be walking past the TV and a commercial catches your eye, while you may not remember the exact name of the company, you will remember the hash tag. Simply type the hash tag in the search bar in Google and you can connect with them in only moments.

Finding exactly what you are searching for will very shortly become a process taking seconds. There will be no more refining search terms over and over to get to what you need. And say goodbye to screening pages of search results forever!

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