- July, 2012
- Lead Generation
Most of the people on the internet use search engines – Google, Yahoo or Bing! To find out what they are looking for. For example, to find a better dentist in brooklyn, people may visit Google and type “dentist Brooklyn” on the search box of the google.com. Google will show the most relevant list of dentists in Brooklyn. People may also try “cosmetic dentist new york city” in Google. Google will show some results like below:
If you please look at the screenshot above carefully, you will find I have marked the two parts – Natural Listing and Paid Listing. For Paid listing – you will need to Pay Google for every click you receive from the Ads. This is also known as Google Adwords. And to list your website naturally to avoid paying Google, you need to optimize your website for Search engines. This process is known as Search engine optimization or SEO. Google Adwords is very expensive compare to SEO. To SEO 10 search terms, you may need to spend $100 a month to receive unlimited number of clicks. But SEO takes time to show result. You may need to run SEO for several months to show your website on page one to start receiving clicks while Google Adwords will show your website instantly. The best strategy to generate leads through your website is to run Google Adwords and SEO simultaneously – if you have enough spending capacity. For example, you may have $1000 marketing budget a month. You can spend $900 a month on Google Adwords and $100 on SEO. Therefore, you may stop paying Google in about 6 months, as soon as your website will rank higher on natural listing. You may want to know, how do you known which search terms you should use, how many people are using that search term or how to know which searh term should you use? The answer is simple – Keyword Research. Search terms are known as keywords in SEO industry. There are many tools available to run keyword research. You can try the following link to use Google’s free keyword research tool:
Please find below screenshot from Google’s free keyword research tool:
Whether you want to run Google Adwords or SEO campaign, you should hire an SEO Service provider – expert in this field to help you manage your campaign in the right way.