- Robin Khan
- September, 2014
Right timing drives right results for every aspect of things around us. For search engine optimization, timing is indeed a very important point to think about. Search engine optimization is done for better visibility on organic or natural search listing – right? Therefore, the search engine optimization process has to be organic for sure to get some natural favor. You see even if you spend lots of money to earn 500 extreme high quality links overnight – does it looks natural? Of course not. There is fifty, fifty chances of getting ban or getting listed higher or the most commonly scene sitting right there where it was. So the strategy must plan with some common sense, to make things natural. Plan a list of tasks for every month and either grow or stay with whatever you are spending over every next month. Spread the tasks over 3 to 4 weeks instead of doing the whole month tasks in one week – that is what looks much natural.
Many people, what really do is, stick with same set of keywords over many months. Don’t even bother if the website is really improving the ranking and end up blaming the SEO guys. You see, not all of the websites are ranking on the first page for a single keyword, what it does is only 10 websites do. You see you cannot beat Amazon like website for a single book published on your brand new website and with a limited SEO budget. To understand the reason you don’t need to be an SEO guy, all you need is common sense. The other website is not just strong enough it has some sort of face value too. You know the software’s are getting much smarter these days. A keyword strategy should not focus only on finding profitable keywords; it should look into the ROI. If we are not a millionaire we cannot afford a car which millionaires do. So think practical and be realistic with your SEO campaign. And look for the long tail, which many bosses don’t even bother much. A good keyword strategy should include keywords where the competitors are not strong enough to defeat them and should get a list of 50 to 100 phases. For the first 3 months, you should invest on for example, 20 keywords, you should then evaluate the result end of every month and after 3 months replace those keywords that are not doing better or not showing within top 50 results, with some new keywords from the old list. This way end of the year your website probably could rank for lot of keywords on the first page, you never imagined. If you think the investment you did earlier on the not good performing keywords is wasting of money, it is absolutely not. You invested on your own website and they are definitely backing your entire SEO effort somehow. It’s not like telemarketing; a call that didn’t converted … lost the spending for forever.