- September, 2012
SEO is a key component of any online business. Not only does it generate a constant source of leads, it does so for virtually nothing. The only cost would be the fees paid to the SEO expert. Needless to say, the competition to appear on the first page of search engines is cut throat, making it an uphill task even for the most seasoned experts. Nevertheless, the rewards are immense. This is why it is imperative that you pick the best SEO packages for your website.
Today, you can find hundreds if not thousands of SEO service providers online. They all offer the same service but structured differently. This structure could mean the difference between getting excellent results and mediocre ones. So, how do you wade through all these seemingly great SEO packages to identify one that is suitable for your website?
What Every Package Should Have:
It’s impossible to know what exactly is needed for your site without having it analyzed. This is why it is important to ensure that the SEO provider conducts a site analysis before any work commences. In fact, if the provider is genuine they shouldn’t charge you for this. If a provider insists on an upfront payment before analyzing your website, then they are probably more interested in your money than your success. Any package should be preceded by a thorough analysis of your website.
The importance of social signals to SEO has grown in leaps and bounds over the last few years. A great SEO plan should have an element of social media. Search engines are attaching more and more importance to content shared by friends on social media as it is one of the best ways to determine relevance and quality of the content. This basically means, the more your content is shared the better it is deemed by search engines. Social media involves; blogs, forums, communities, wikis and other social sites such as twitter and face book.
Make sure the provider has a concrete plan on article writing for your website. They should be able to write readable and original content for your website on a regular basis. This keeps your content fresh and up to date just the way search engines like it.
Search engines attach a lot of importance on links. Any half decent package should have a clear link building strategy.
Though not conclusive, the information above will set you in the right direction when choosing SEO packages.